Call Tracking & Attribution Basics

Call tracking starts with dynamic number insertion: a unique number per source so every call ties back to the campaign, keyword or publisher that produced it. PPC White Label runs DNI on every source.

Duration thresholds filter out hang-ups and misdials, so only real conversations count as billable. Combined with intent signals, PPC White Label uses this to protect your spend.

Attribution closes the loop: when you know which sources produce calls that close, you can cut what doesn’t work and reinvest in what does. PPC White Label turns the call channel into a predictable growth engine.